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      <image:title>Notebook - The Art of Brand Storytelling With Cinematographer &amp;amp; Shopkeeper Toby Strong - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Notebook - The Art of Brand Storytelling With Cinematographer &amp;amp; Shopkeeper Toby Strong - Make it stand out</image:title>
      <image:caption>Toby Strong on the right (it’s not often you ask for a profile picture and get sent one with David Attenborough!)</image:caption>
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      <image:title>Notebook - The Art of Brand Storytelling With Cinematographer &amp;amp; Shopkeeper Toby Strong</image:title>
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      <image:title>Notebook - The Art of Brand Storytelling With Cinematographer &amp;amp; Shopkeeper Toby Strong</image:title>
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      <image:title>Notebook - The Art of Brand Storytelling With Cinematographer &amp;amp; Shopkeeper Toby Strong - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Notebook - The Art of Brand Storytelling With Cinematographer &amp;amp; Shopkeeper Toby Strong - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Notebook - The Art of Brand Storytelling With Cinematographer &amp;amp; Shopkeeper Toby Strong</image:title>
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      <image:title>Notebook - The Art of Brand Storytelling With Cinematographer &amp;amp; Shopkeeper Toby Strong</image:title>
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      <image:title>Notebook - The Art of Brand Storytelling With Cinematographer &amp;amp; Shopkeeper Toby Strong - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Notebook - The Art of Brand Storytelling With Cinematographer &amp;amp; Shopkeeper Toby Strong - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.simplematters.media/blog/the-art-of-visual-brand-storytelling-with-photographer-ellen-christina-hancock</loc>
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      <image:title>Notebook - The Art of Visual Brand Storytelling With Photographer Ellen Christina Hancock - Make it stand out</image:title>
      <image:caption>Shot by Ellen Christina Hancock for Atelier Ellis</image:caption>
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      <image:title>Notebook - The Art of Visual Brand Storytelling With Photographer Ellen Christina Hancock - Make it stand out</image:title>
      <image:caption>Portrait of Ellen Christina Hancock</image:caption>
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      <image:title>Notebook - The Art of Visual Brand Storytelling With Photographer Ellen Christina Hancock - Make it stand out</image:title>
      <image:caption>Eltham Palace shot by Ellen Christina Hancock</image:caption>
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      <image:title>Notebook - The Art of Visual Brand Storytelling With Photographer Ellen Christina Hancock - Make it stand out</image:title>
      <image:caption>Alexander Griffin shot by Ellen Christina Hancock for Inigo</image:caption>
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      <image:title>Notebook - The Art of Visual Brand Storytelling With Photographer Ellen Christina Hancock - Make it stand out</image:title>
      <image:caption>Shot by Ellen Christina Hancock for Atelier Ellis</image:caption>
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      <image:title>Notebook - The Art of Visual Brand Storytelling With Photographer Ellen Christina Hancock - Make it stand out</image:title>
      <image:caption>Shot by Ellen Christina Hancock for Atelier Ellis</image:caption>
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      <image:title>Notebook - The Art of Visual Brand Storytelling With Photographer Ellen Christina Hancock</image:title>
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      <image:title>Notebook - The Art of Visual Brand Storytelling With Photographer Ellen Christina Hancock</image:title>
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      <image:title>Notebook - The Art of Visual Brand Storytelling With Photographer Ellen Christina Hancock - Make it stand out</image:title>
      <image:caption>Planque restaurant shot by Ellen Christina Hancock for The Modern House</image:caption>
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      <image:title>Notebook - The Art of Visual Brand Storytelling With Photographer Ellen Christina Hancock - Make it stand out</image:title>
      <image:caption>Planque restaurant shot by Ellen Christina Hancock for The Modern House</image:caption>
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      <image:title>Notebook - The Art of Brand Storytelling with WAX Atelier - Make it stand out</image:title>
      <image:caption>Image shot by Aloha Bonser-Shaw, all images courtesy of WAX Atelier</image:caption>
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      <image:title>Notebook - The Art of Brand Storytelling with WAX Atelier - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Notebook - The Art of Brand Storytelling with WAX Atelier</image:title>
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      <image:title>Notebook - The Art of Brand Storytelling with WAX Atelier</image:title>
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      <image:title>Notebook - The Art of Brand Storytelling with WAX Atelier</image:title>
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      <image:title>Notebook - The Art of Brand Storytelling with WAX Atelier</image:title>
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      <image:title>Notebook - The Art of Brand Storytelling with WAX Atelier - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Notebook - The Art of Brand Storytelling with WAX Atelier - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.simplematters.media/blog/the-art-of-creative-brand-storytelling-with-potter-jacques-monneraud</loc>
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      <image:title>Notebook - The Art Of Creative Brand Storytelling With Potter Jacques Monneraud - Make it stand out</image:title>
      <image:caption>All images courtesy of Jacques Monneraud</image:caption>
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      <image:title>Notebook - The Art Of Creative Brand Storytelling With Potter Jacques Monneraud</image:title>
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      <image:title>Notebook - The Art Of Creative Brand Storytelling With Potter Jacques Monneraud</image:title>
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      <image:title>Notebook - The Art Of Creative Brand Storytelling With Potter Jacques Monneraud</image:title>
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      <image:title>Notebook - The Art Of Creative Brand Storytelling With Potter Jacques Monneraud</image:title>
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      <image:title>Notebook - The Art Of Creative Brand Storytelling With Potter Jacques Monneraud</image:title>
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      <image:title>Notebook - The Art Of Creative Brand Storytelling With Potter Jacques Monneraud</image:title>
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      <image:title>Notebook - The Art Of Creative Brand Storytelling With Potter Jacques Monneraud - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Notebook - The Art Of Creative Brand Storytelling With Potter Jacques Monneraud</image:title>
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      <image:title>Notebook - The Art Of Creative Brand Storytelling With Potter Jacques Monneraud</image:title>
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      <image:title>Notebook - The Art Of Creative Brand Storytelling With Potter Jacques Monneraud - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.simplematters.media/blog/brilliant-brand-stories-of-creativity</loc>
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      <image:title>Notebook - Brilliant Brand Stories of Creativity - Make it stand out</image:title>
      <image:caption>Cat Spilman ‘Mama’, image with permission from the artist</image:caption>
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      <image:title>Notebook - Brilliant Brand Stories of Creativity - Make it stand out</image:title>
      <image:caption>Cat Spilman in her studio with ‘The Cineman’, image shared with permission from the artist</image:caption>
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      <image:title>Notebook - Brilliant Brand Stories of Creativity - Images with permission from London Cloth Co, shot by Carmel King.</image:title>
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      <image:title>Notebook - Brilliant Brand Stories of Creativity</image:title>
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      <image:title>Notebook - Brilliant Brand Stories of Creativity - Images with permission from London Cloth Co, shot by Carmel King.</image:title>
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      <image:title>Notebook - Brilliant Brand Stories of Creativity</image:title>
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      <image:title>Notebook - Brilliant Brand Stories of Creativity - Make it stand out</image:title>
      <image:caption>Food portrait of Camilla Wordie’s grandmother, photography by Natasha Alipour-Faridani</image:caption>
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      <image:title>Notebook - Brilliant Brand Stories of Creativity - Make it stand out</image:title>
      <image:caption>Portrait of art director and stylist Camilla Wordie</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/c1336a28-c9e4-4601-9c78-1d90287f9a4f/rosa-harradine-brilliant-brand-stories-creativity-blog-simple-matters-media-min.jpeg</image:loc>
      <image:title>Notebook - Brilliant Brand Stories of Creativity - Make it stand out</image:title>
      <image:caption>Rosa Harradine in her studio in Wales</image:caption>
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      <image:title>Notebook - Brilliant Brand Stories of Creativity - Make it stand out</image:title>
      <image:caption>Image shared with permission, shot by Tara Juno Rowse</image:caption>
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  <url>
    <loc>https://www.simplematters.media/blog/brilliant-brands-sharing-seasonal-stories</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-10</lastmod>
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      <image:title>Notebook - Brilliant Brands Sharing Seasonal Stories - Make it stand out</image:title>
      <image:caption>Jess Wheeler with limited edition Bronze Rhubarb Side Table. Image with permission from Jess Wheeler</image:caption>
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      <image:title>Notebook - Brilliant Brands Sharing Seasonal Stories - Make it stand out</image:title>
      <image:caption>Image with permission from Jess Wheeler</image:caption>
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      <image:title>Notebook - Brilliant Brands Sharing Seasonal Stories - Make it stand out</image:title>
      <image:caption>Natoora founder Franco Fubini with one of Natoora’s growers and suppliers. Image with permission from Natoora</image:caption>
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      <image:title>Notebook - Brilliant Brands Sharing Seasonal Stories - Make it stand out</image:title>
      <image:caption>Pink Radicchio and Rosella di Lusia from Veneto, Italy. Arranged by Frida Kim. Image with permission from Natoora.</image:caption>
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      <image:title>Notebook - Brilliant Brands Sharing Seasonal Stories - Make it stand out</image:title>
      <image:caption>Fforest owners Sian Ticker and James Lynch. Image with permission from Fforest</image:caption>
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      <image:title>Notebook - Brilliant Brands Sharing Seasonal Stories - Make it stand out</image:title>
      <image:caption>Image with permission from Fforest</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/006684de-eaec-47ff-a375-6b5e2891a8e9/ros-humphries-the-natural-dyeworks-brilliant-brand-seasonal-stories-simple-matters-media-blog-min.jpeg</image:loc>
      <image:title>Notebook - Brilliant Brands Sharing Seasonal Stories - Make it stand out</image:title>
      <image:caption>The Natural Dyeworks founder Ros Humphries. Image with permission from The Natural Dyeworks, shot by Dave Bullivant.</image:caption>
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  </url>
  <url>
    <loc>https://www.simplematters.media/blog/brilliant-brands-sharing-stories-of-sustainability</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-10</lastmod>
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      <image:title>Notebook - Brilliant Brands Sharing Stories of Sustainability - Make it stand out</image:title>
      <image:caption>Image with permission from Atelier Ellis. Photographer Ellen Christina Hancock</image:caption>
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      <image:title>Notebook - Brilliant Brands Sharing Stories of Sustainability - Make it stand out</image:title>
      <image:caption>Image with permission from Silo</image:caption>
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      <image:title>Notebook - Brilliant Brands Sharing Stories of Sustainability - Make it stand out</image:title>
      <image:caption>Image with permission from New Dawn Traders</image:caption>
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      <image:title>Notebook - Brilliant Brands Sharing Stories of Sustainability - Make it stand out</image:title>
      <image:caption>Image with permission from Rootfull</image:caption>
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  </url>
  <url>
    <loc>https://www.simplematters.media/blog/the-art-of-brand-storytelling-superfolk-nature-sustainable-small-business-brand-craft</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-10</lastmod>
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      <image:title>Notebook - The Art Of Brand Storytelling With The Seasons By Superfolk - Make it stand out</image:title>
      <image:caption>Superfolk co-founders, Gearoid Muldowney and Jo Anne Butler</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/1711626872427-BRP06JC66RS0HOF7RG6A/superfolk-interview-brand-storytelling-interior-design-wooden-boot-stool-blog-simple-matters-media-min.jpeg</image:loc>
      <image:title>Notebook - The Art Of Brand Storytelling With The Seasons By Superfolk</image:title>
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      <image:title>Notebook - The Art Of Brand Storytelling With The Seasons By Superfolk</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/f4472a9f-21d6-492b-8bdf-b645e1876994/superfolk-interview-brand-storytelling-interior-design-printmaking-blog-simple-matters-media-min.jpeg</image:loc>
      <image:title>Notebook - The Art Of Brand Storytelling With The Seasons By Superfolk - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/129dc7c2-c3dd-436c-acc3-129f832f8777/superfolk-interview-brand-storytelling-interior-design-studio-craft-linocut-printmaking-blog-simple-matters-media-min.jpeg</image:loc>
      <image:title>Notebook - The Art Of Brand Storytelling With The Seasons By Superfolk - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/aecb1acd-de73-463a-924a-6e65bf51823f/superfolk-interview-brand-storytelling-interior-design-irish-landscape-photography-blog-simple-matters-media-min.jpeg</image:loc>
      <image:title>Notebook - The Art Of Brand Storytelling With The Seasons By Superfolk</image:title>
      <image:caption>Q Superfolk is so atmospheric; there’s a real sense of place and the wild landscape of the west coast of Ireland in everything you share. How do you achieve that so well and so consistently?  This is a very hard question to answer. Reflecting the weather and atmosphere of the west of Ireland is something we do instinctively - it seems to be the obvious and natural thing to do. For us, the beauty of the west of Ireland is the star of the show, and we are catching up. It leads, we follow.  We were both raised with a strong sense of pride of place. When that sense of place is baked into you at an early age, it shapes you and the things you make. It never leaves you. Rick Rubin talks about creativity as something we allow to come “through us” - I really identify with this. On a practical brand level, there are some things that we do to help create consistency. We put our customers at the centre of what we do - when we create something new - we try to speak warmly and directly to our customers. We have brand colours that we try to stick to, use primarily natural daylight in photography, use natural materials, bring our camera with us when we head out for a walk, and have a “house style” in how we post-process images.</image:caption>
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      <image:title>Notebook - The Art Of Brand Storytelling With The Seasons By Superfolk</image:title>
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      <image:title>Notebook - The Art Of Brand Storytelling With The Seasons By Superfolk</image:title>
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      <image:title>Notebook - The Art Of Brand Storytelling With The Seasons By Superfolk</image:title>
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      <image:title>Notebook - The Art Of Brand Storytelling With The Seasons By Superfolk</image:title>
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  </url>
  <url>
    <loc>https://www.simplematters.media/blog/brand-storytelling-we-are-makers-magazine-small-business-support-craft-artist</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/209f9480-b361-441a-8ef4-9d7704862da4/we-are-makers-magazine-interview-simple-matters-media-craft-makers-blog-min.jpg</image:loc>
      <image:title>Notebook - The Art Of Brand Storytelling With 'We Are Makers' - Make it stand out</image:title>
      <image:caption>We Are Makers - Edition Nine</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/1711051721526-E8P1MKLK9J50P73D0GTI/We-Are-Makers-profile-photo-brand-storytelling-blog-simple-matters-media-min-B%26W-.jpg</image:loc>
      <image:title>Notebook - The Art Of Brand Storytelling With 'We Are Makers'</image:title>
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      <image:title>Notebook - The Art Of Brand Storytelling With 'We Are Makers'</image:title>
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      <image:title>Notebook - The Art Of Brand Storytelling With 'We Are Makers'</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/80bbfeff-f078-43a2-b1fe-f2f51144acdf/we-are-makers-magazine-henry-wood-artist-studio-craft-blog-simple-matters-media-min.jpg</image:loc>
      <image:title>Notebook - The Art Of Brand Storytelling With 'We Are Makers' - Make it stand out</image:title>
      <image:caption>Artist and maker Henry Wood featured in Edition 9 of We Are Makers magazine, image by Brook Wassall</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/1710407957939-BFJTU6FCP9FD69VVNUBU/We-Are-Makers-photobook-blue-artist-paint-craft-creative-brand-story-blog-simple-matters-media-min.JPG</image:loc>
      <image:title>Notebook - The Art Of Brand Storytelling With 'We Are Makers'</image:title>
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      <image:title>Notebook - The Art Of Brand Storytelling With 'We Are Makers'</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/bc369605-3707-4d09-a169-a20afbc97592/We-Are-Makers-group-craft-artist-blog-simple-matters-media-min.png</image:loc>
      <image:title>Notebook - The Art Of Brand Storytelling With 'We Are Makers' - Make it stand out</image:title>
      <image:caption>Kate and Jack Lennie in conversation with artist and maker Matt Jackson</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.simplematters.media/blog/five-brilliant-brands-created-and-run-by-women</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/730b62d8-359e-4d6f-8e3f-66ea62628b37/Sussex-beekeeper-five-brilliant-brand-stories-made-by-women-blog-small-business-female-makers-craft-simple-matters-media-marketing-min.jpeg</image:loc>
      <image:title>Notebook - Five Brilliant Brands Created And Run By Women - Make it stand out</image:title>
      <image:caption>Image with permission from The Sussex Bee. Photographer Stephen Winslade</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/1709843761851-V63CSGXE74L27G9GPAXO/International-womens-day-five-brilliant-brands-female-entrepreneur-abigail-edwards-seascape-profile-carmel-blog-simple-matters-media.jpg</image:loc>
      <image:title>Notebook - Five Brilliant Brands Created And Run By Women</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/1709843810435-MBE4ZUWYUTNP7XSF42HR/Simple_Matters_Media_Client_Work_Testimonial_OZ_Paulina-min.JPG</image:loc>
      <image:title>Notebook - Five Brilliant Brands Created And Run By Women</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/1709843858156-2H04Y6TZZZ47J7R0ARLT/91-Magazine-editor-profile-five-brilliant-brands-women-female-entrepreneur-blog-simple-matters-media.jpg</image:loc>
      <image:title>Notebook - Five Brilliant Brands Created And Run By Women</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/1709843903262-QE00ODLCCRVKJ5GAT2FY/Mungo-seaweed-female-business-founder-women-entrepreneur-blog-simple-matters-media-min.JPG</image:loc>
      <image:title>Notebook - Five Brilliant Brands Created And Run By Women</image:title>
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  </url>
  <url>
    <loc>https://www.simplematters.media/blog/five-brilliant-brands-with-love-stories-at-their-heart</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/d4a869e9-aada-478e-b65a-eab074045ca9/Salted-books-Lisbon-brand-story-love-bookshop-retail-blog-simple-matters-media.png</image:loc>
      <image:title>Notebook - Five Brilliant Brands With Love Stories At Their Heart - Make it stand out</image:title>
      <image:caption>Image with permission from Salted Books. Photographer @Iamlaurengrant</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.simplematters.media/blog/brand-storytelling-denim-business-imogene-and-willie</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/da7df555-4872-4065-babf-ffdc4f55dd63/Imogene-and-Willie-art-brand-storytelling-blog-Interview-2-pair-jeans-simple-matters-media-min.jpg</image:loc>
      <image:title>Notebook - The Art Of Brand Storytelling With Imogene + Willie - ‘In some ways, our story was all we had. It was our identity, our guiding light, our foundation on which to make business decisions. All of our marketing was (and mostly still is) us telling our own story.’</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/1706543777624-TZB7ESB3EB56M3GI8L2T/Imogene-and-Willie-jeans-art-brand-storytelling-blog-Interview-ext-shop-Nashville-simple-matters-media-min.jpg</image:loc>
      <image:title>Notebook - The Art Of Brand Storytelling With Imogene + Willie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/1706541144634-KLX1HRTC308PZEO1WSMC/prodcution+%3A+sewing+room+2.jpg</image:loc>
      <image:title>Notebook - The Art Of Brand Storytelling With Imogene + Willie</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/1706543747894-5EDX7ERT57XBU6DDM37A/sewing+room+5-min.jpg</image:loc>
      <image:title>Notebook - The Art Of Brand Storytelling With Imogene + Willie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/1706543442701-491X65AB48WJGWV40LS4/nashville+shop+4-min.jpg</image:loc>
      <image:title>Notebook - The Art Of Brand Storytelling With Imogene + Willie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/1706711864346-S7RVDS04FLO11R8OY71U/I%2BW+logo.png</image:loc>
      <image:title>Notebook - The Art Of Brand Storytelling With Imogene + Willie - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/1706711826324-AHNP05D77L3JDCPY1BWY/Imogene-and-Willie-jeans-art-brand-storytelling-Blog-Interview-1-simple-matters-media-min.jpg</image:loc>
      <image:title>Notebook - The Art Of Brand Storytelling With Imogene + Willie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/1706711782512-EY67JVR1HKSTA7VK7B8K/Imogene-and-willie-jeans-brand-storytelling-marketing-handmade-blog-inteview-simple-matters-media-min.jpg</image:loc>
      <image:title>Notebook - The Art Of Brand Storytelling With Imogene + Willie</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/1706712594102-CJXB7AVS9OFG0L7E06JL/imogene-and-willie-brand-storytelling-jean-business-handmade-nashville-shop-sign-simple-matters-media-min.jpg</image:loc>
      <image:title>Notebook - The Art Of Brand Storytelling With Imogene + Willie</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/1706712695712-HU3T1BRZZSV5RUKHXRDA/Imogene-and-willie-brand-storytelling-marketing-jean-clothing-business-oilcloth-simple-matters-media-min.jpg</image:loc>
      <image:title>Notebook - The Art Of Brand Storytelling With Imogene + Willie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/1750941d-c2fe-425b-8119-4f5c0a0877e1/supper+and+song.jpg</image:loc>
      <image:title>Notebook - The Art Of Brand Storytelling With Imogene + Willie - Make it stand out</image:title>
      <image:caption>supper + song at Imogene + Willie. Gathering community around music.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.simplematters.media/blog/one-simple-thing-stories-of-running-a-small-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/aea481d0-9072-48d4-b825-a42f7f1e8207/One-simple-thing-blog-post-small-business-advice-tips-support-simple-matters-media-min.jpg</image:loc>
      <image:title>Notebook - One Simple Thing.</image:title>
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  </url>
  <url>
    <loc>https://www.simplematters.media/blog/five-brilliant-wellbeing-brands-stories-sell</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/4963c2ba-4ec3-4f9b-bee2-9b6765d1028f/5-brand-story-wellbeing-business-marketing-yoga-company-sustinable-Sati-blog.png</image:loc>
      <image:title>Notebook - Five Brilliant Wellbeing Brands Using Storytelling To Sell - Make it stand out</image:title>
      <image:caption>Image with permission from Sati. Photographer Tor Harrison</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.simplematters.media/blog/brand-storytelling-design-studio-joyce-of-all-trades</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/209a8c6b-80f5-4f9b-a0d2-8e6d1d1b7cd5/joyce-of-all-trades-brand-storytelling-design-blog-simple-matters-media-min.jpg</image:loc>
      <image:title>Notebook - The Art Of Brand Storytelling With Design Studio 'Joyce Of All Trades' - Make it stand out</image:title>
      <image:caption>Joyce Vacca, shot by Mim Howell</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/1704793705683-ZPS90LCS5JE2WG4RXPQJ/joyce-of-all-trades-barton-croft-illustration-design-brand-storytelling-blog-simple-matters-media-min.jpg</image:loc>
      <image:title>Notebook - The Art Of Brand Storytelling With Design Studio 'Joyce Of All Trades'</image:title>
      <image:caption>Brand design for Barton Croft by Joyce of all Trades</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/1704793716631-SVJ8FTPCRB37HNW7NJEV/joyce-of-all-trades-barton-croft-branding-design-brand-storytelling-blog-simple-matters-media-min.jpg</image:loc>
      <image:title>Notebook - The Art Of Brand Storytelling With Design Studio 'Joyce Of All Trades'</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/1e066afd-103f-46b9-8e84-3bac22eafd51/joyce-of-all-trades-design-studio-brand-storytelling-blog-simple-matters-media-min.jpg</image:loc>
      <image:title>Notebook - The Art Of Brand Storytelling With Design Studio 'Joyce Of All Trades' - Make it stand out</image:title>
      <image:caption>Joyce Vacca, shot by Salsabil Morrison</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/2a23f4f6-8ed1-4352-88ee-b93765be3d2b/joyce-of-all-trades-barton-croft-design-packing-slip-brand-storytelling-blog-simple-matters-media-min.jpg</image:loc>
      <image:title>Notebook - The Art Of Brand Storytelling With Design Studio 'Joyce Of All Trades' - Make it stand out</image:title>
      <image:caption>Packing slip designed by Joyce of All Trades for pottery studio Barton Croft</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/105a2562-9d33-41d5-91ff-5f1ef53496fa/joyce-of-all-trades-studio-adorn-tote-bag-brand-storytelling-design-blog-simple-matters-media-min.jpg</image:loc>
      <image:title>Notebook - The Art Of Brand Storytelling With Design Studio 'Joyce Of All Trades'</image:title>
      <image:caption>Q: Does having a clear and strong brand story help you run your own business, for example, does it help you to make decisions and connect with Clients? Absolutely! If you know what you’re about, you’re not so easily sidetracked by what everyone else is doing. It’s like a compass that helps you stay true to yourself and when I haven’t followed it in the past, it did not go well for me. For example, all the thoughts on boundaries that I shared with you are rooted in my brand story centred around grounded craftsmanship, design with soul and substance for artisan souls - people and brands that do things well and beautifully.  Because of that my marketing strategy is rooted in inviting honesty and an emphasis on collaboration and dialogue. My brand is never pushy, never forceful and I will not encourage someone to invest outside their means for example - I have actually talked some potential clients out of a rebrand because it was not the right move for them at the time and one of them thanked me relieved and teary-eyed, so yes I missed out on a contract but it was the right thing to do in her situation.  This also goes for my pricing strategy, I deliberately have crafted packages for people who want to do things properly and want to give their brand the time and headspace it deserves, structured in a way that allows me to do work that is thoughtfully constructed and well executed whilst being fairly compensated. I don’t lower my prices because it would mean to cut corners and that goes against my brand story, however I offer different services to meet different needs in a way that is congruent with my brand story. So yeah, getting clear about your brand story can definitely help you make big business decisions. Image: Tote bag designed by Joyce of All Trades for jewellery brand Studio Adorn</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.simplematters.media/blog/brand-storytelling-christmas-stylist-alice-walker</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/ea1f6c39-32ce-45ed-8811-ea6e0e94f7c7/alice-walker-brand-storytelling-blog-styling-christmas-simple-matters-media-min.JPG</image:loc>
      <image:title>Notebook - The Art Of Brand Storytelling At Christmas With Stylist Alice Walker - Make it stand out</image:title>
      <image:caption>Alice Walker, shot by Helena Dolby for 91 Magazine</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/1701858372434-IUZR3IB2RDOG48NJ908B/alice-walker-brand-storytelling-christmas-styling-cartable-enfant-press-day-simple-matters-media-min.JPG.JPG</image:loc>
      <image:title>Notebook - The Art Of Brand Storytelling At Christmas With Stylist Alice Walker - Images styled by Alice Walker for Organic Zoo</image:title>
      <image:caption>Cartable Enfant Press Day styling, Alice Walker</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/1701858638871-3TA56MXU56VFS6392JYQ/alice-walker-brand-styling-christmas-cartable-enfant-organic-zoo-simple-matters-media-min.JPG.JPG</image:loc>
      <image:title>Notebook - The Art Of Brand Storytelling At Christmas With Stylist Alice Walker</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/1701858604678-AFX9MGCSCPEAAZ6WK23D/alice-walker-orna-candles-brand-storytelling-christmas-blog-simple-matters-media-min.JPG</image:loc>
      <image:title>Notebook - The Art Of Brand Storytelling At Christmas With Stylist Alice Walker</image:title>
      <image:caption>Q: You have a really distinctive minimal style that still manages to feel beautiful and generous, how do you select and use props in your work to tell a story? A: That’s very kind. I spend a lot of personal and work time sourcing items. I could pick things up from anywhere. I try and avoid the tip because I really would use anything (even rubble!) I will find things and my brain will just start to tick and deep down I know certain things will be good one day as a prop. Often when I’m both styling and photographing, I start with all the props on a table and build the scenes from there. Removing them, shooting them, re-adding them again to ensure everything works together and captures a moment, feeling or story. I often give my mum a call at the allotment for fresh produce to use. A lot of it really is instinct and being able to experiment and play over the course of a week which is why shoots can sometimes take a little longer than normal to deliver images that are meaningful. Image: Orna candles, styled &amp; shot by Alice Walker</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/23a91587-5fe5-42a6-b2c6-88e9f41c7a2e/alice-walker-orna-candles-styling-christmas-blog-simple-matters-media-min.jpg</image:loc>
      <image:title>Notebook - The Art Of Brand Storytelling At Christmas With Stylist Alice Walker</image:title>
      <image:caption>Q: Natural elements invariably feature in much of your work, how do you use nature and the seasons to inspire ideas? Is the natural world something that has always inspired you? A: Absolutely. My styling career started out when I used to forage on walks. I would style tables and little nooks with old wildflowers, use pressed leaves and stems for flat lays, find big sticks fallen from big trees back in London and use them to hang things from in my old flat. The natural world gives a lot back to me, I use it for inspiration every day. Whether it’s the sunlight, shadows, to the colours and tones in flowers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/1701859922787-QNE3JJVU88QZL32LIY1C/alice-walker-brand-storytelling-christmas-styling-ink-and-flow-simple-matters-media-min.jpg</image:loc>
      <image:title>Notebook - The Art Of Brand Storytelling At Christmas With Stylist Alice Walker - Christmas cards by calligraphy studio Ink &amp;amp; Flow styled by Alice Walker</image:title>
      <image:caption>Christmas cards by calligraphy studio Ink and Flow styled by Alice Walker with ribbons and wrapping paper</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/1701859978491-AGOWWR5YYRRASCKPHMQK/alice-walker-brand-storytelling-styling-blog-simple-matters-media-min.JPG</image:loc>
      <image:title>Notebook - The Art Of Brand Storytelling At Christmas With Stylist Alice Walker</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.simplematters.media/blog/five-brilliant-brand-stories-sell-christmas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/187640c8-be0e-4abe-8e33-587d33bdb57b/Scribble-and-daub-christmas-decorations-brand-storytelling-simple-matters-mediamin.jpg</image:loc>
      <image:title>Notebook - Five Brilliant Brands Using Storytelling To Sell At Christmas - Make it stand out</image:title>
      <image:caption>Image with permission from Scribble &amp; Daub. Photographer Kim Lightbody</image:caption>
    </image:image>
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  <url>
    <loc>https://www.simplematters.media/client-case-studies</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-18</lastmod>
  </url>
  <url>
    <loc>https://www.simplematters.media/client-case-studies/leaven</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/cd53f31b-d8fa-4e53-91ce-d5af4b903f3e/Syreeta-chair-leaven-brand-clarity-simple-matters-media.jpg</image:loc>
      <image:title>Case Studies - Client Case Study: Leaven - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/126ef2d7-6e55-4cfa-a336-0e544e6e9840/Syreeta-Rob-Leaven-Brand-Clarity-Simple-Matters-Media.jpeg</image:loc>
      <image:title>Case Studies - Client Case Study: Leaven</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.simplematters.media/client-case-studies/patricklewisarchitects</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/1441bdd2-3a11-40af-9ba4-99e580cabf89/Patrick_Lewis_Architects_Staircase_Design_Scale_Model_Wood_Client_Simple_Matters_Media.jpg</image:loc>
      <image:title>Case Studies - Client Case Study: Patrick Lewis Architects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/28e30d42-b99b-491e-98e2-d7892ab75dc7/Patrick_Lewis_Architects_Profile_Photo_Client_Simple_Matters_Media.jpg</image:loc>
      <image:title>Case Studies - Client Case Study: Patrick Lewis Architects - “Your brand clarity work was excellent. Your capture of the voice, the tone, the language was perfect.”</image:title>
      <image:caption>- PATRICK, PATRICK LEWIS ARCHITECTS</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/425a4861-8134-4292-9a7f-4c3f777a6501/Patrick_Lewis_Architects_Client_Portfolio_Barn_Conversion_home_before_Simple_Matters_Media.jpg</image:loc>
      <image:title>Case Studies - Client Case Study: Patrick Lewis Architects</image:title>
      <image:caption>‘A room can be empty, yet still filled with people and the echoes of their lives. The old furniture, worn floorboards and the slight unevenness to the angles of the beams and ceilings. Who could look at these rooms without imagining their stories.’ - from the book Country by Jaspar Conran</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/1673590490908-Y2QAXRS9VXEKJ1ISJW05/Patrick_Lewis-Architects_Whitehouse_Drawing_Design_Client_Simple_Matters_Media.jpg</image:loc>
      <image:title>Case Studies - Client Case Study: Patrick Lewis Architects</image:title>
    </image:image>
    <image:image>
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      <image:title>Case Studies - Client Case Study: Patrick Lewis Architects</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/1673590537453-JHXZAXL2MCRC1KHG94JO/Patrick_Lewis_Architects_Client_Testimonial_barn_conversion_Simple_Matters_Media.jpg</image:loc>
      <image:title>Case Studies - Client Case Study: Patrick Lewis Architects</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/1673590550231-SP8WBBOGS3RI5GEGHKVS/Patrick_Lewis-Architects_Whitehouse_Wooden__Staircase_Design_Client_Simple_Matters_Media.jpg</image:loc>
      <image:title>Case Studies - Client Case Study: Patrick Lewis Architects</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/1673591842263-YJQBDW5XRY0VKRFEBQ91/Patrick_Lewis_Architects_Client_Profile_textile_design_Simple_Matters_Media.jpg</image:loc>
      <image:title>Case Studies - Client Case Study: Patrick Lewis Architects</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/1673590513707-X3POUH7KESVJ1R16GZED/Patrick_Lewis_architects_Brackenbury_Road_London__Handmade_Craft_Client_Simple_Matters_Media..jpg</image:loc>
      <image:title>Case Studies - Client Case Study: Patrick Lewis Architects</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/1673590593426-HQDDIXOJ3Q0J40QH84I1/Patrick_Lewis_architects_Brackenbury_Design_London_Textile_Model_Client_Work_Simple_Matters_Media..jpg</image:loc>
      <image:title>Case Studies - Client Case Study: Patrick Lewis Architects</image:title>
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      <image:title>Case Studies - Client Case Study: Patrick Lewis Architects</image:title>
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    <loc>https://www.simplematters.media/client-case-studies/miniandhumble</loc>
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    <lastmod>2025-07-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/7a070416-55ac-451a-9078-18305fa8c7e2/Mini-and-humble-lauren-brand-story-launch-copy-simple-matters-media.jpg</image:loc>
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      <image:title>Case Studies - Client Case Study: Mini &amp;amp; Humble</image:title>
      <image:caption>I asked Lauren to share her memories of childhood and motherhood; there were so many wonderful images and moments from growing up with her twin sister in Scotland (sharing a bed and creating an imaginary record player for dreams was the stuff of magic!). Still, it was the simple daytime walks she described with her young daughter that inspired a unique and personal story. It’s a story every parent can relate to, those slow short walks as little ones begin to discover the big wide world around them (I’ll never forget my 3-year-old insisting we say hello to every ant she’d spotted marching up a gate post). The idea of those walks connected perfectly with the print designs of Lauren’s first collection and also her ethos of family life in supportive and friendly neighbourhoods.</image:caption>
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    <lastmod>2025-07-10</lastmod>
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      <image:caption>Close-up of seed heads photographed by Tracie Hartley</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5cebe3b45422c70001cb6200/63e486e5-92f2-49ec-8b39-7e6e9a4cf4d6/tracie-hartley-photography-profile-brand-simple-matters-media.jpg</image:loc>
      <image:title>Case Studies - Client Case Study: Tracie Hartley Photography</image:title>
      <image:caption>Profile photo of Tracie Hartley by Krista Eppelstun</image:caption>
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      <image:title>Case Studies - Client Case Study: Tracie Hartley Photography</image:title>
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      <image:title>Case Studies - Client Case Study: Tracie Hartley Photography</image:title>
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      <image:title>Case Studies - Client Case Study: Tracie Hartley Photography</image:title>
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      <image:caption>Issues of 91 Magazine</image:caption>
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      <image:title>Case Studies - Client Case Study: 91 Magazine</image:title>
      <image:caption>Caroline Rowlands, 91 Magazine Editor</image:caption>
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      <image:title>Case Studies - Client Case Study: 91 Magazine</image:title>
      <image:caption>91 Magazine cover</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Clients Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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