A practice grounded in nature,
where brands take root.
I’m drawn to the inner life of a brand - the feeling it carries, the ideas and people that shape it, and the quiet intention behind the work. My practice is rooted in noticing - understanding what matters, and forming those insights into stories that feel honest and memorable.
My approach is informed by the natural world, the steadiness of seasons and the belief that growth happens when the right conditions are in place. Like nurturing a garden, ideas and businesses grow with time and tending.
I’m Georgina Lee‑Jones, founder of Simple Matters Media. Before establishing the studio, I spent 15 years as a BAFTA‑nominated BBC Producer, Director, and Journalist, crafting narratives for audiences of millions. That work taught me to pay attention - to people, to emotion and atmosphere, to the details that give a story its meaning.
I now bring that same sensitivity to design‑led founders who value depth, clarity, and a way of working that honours creativity and supports wellbeing, helping their businesses thrive creatively and commercially.
I partner with founders who define success on their own terms, valuing integrity, refinement and beauty. People who want their brand to evolve with a natural rhythm and a positive impact.
I’m interested in the kind of businesses and people that care about how their work is made and the imprint it leaves. Whether I’m crafting a brand voice, developing a narrative, or designing a marketing ecosystem, I focus on what’s essential, unearthing the truth at the root of the business.