Recent Projects
Client Case Study: 91 Magazine
Georgina inspired me from our very first chat. She’s someone who clearly understands small independent businesses and how to communicate effectively with your customer base.
We have built a great working relationship, and I know we will continue working together collaboratively in the future.” - Caroline, Editor of 91 Magazine
Issues of 91 Magazine
Caroline Rowlands, 91 Magazine Editor
91 Magazine cover
“Georgina inspired me from our very first chat. She’s someone who clearly understands small independent businesses and how to communicate effectively with your customer base. We have built a great working relationship, and I know we will continue working together collaboratively in the future.”
- Caroline, Editor of 91 Magazine
Services provided:
Digital Marketing - DIVERSIFY MARKETING, DEVELOP AN EFFECTIVE STRATEGY
NEWSLETTER DEVELOPMENT - ANALYSIS & STRATEGY, FEATURE IDEAS, SEQUENCE CREATION
I’ve had a long love affair with print magazines. As a teenager, I would spend all my pocket money on glossy magazines, gazing at the fashion pages of Elle, thrilled by the glamour and drama of the designer clothes and make-up.
Curling up with a beautifully produced and inspiring magazine is still something I relish. So it was such a delight when I connected with Caroline Rowlands, the editor of 91 Magazine. I’d been a reader for several years, and admired Caroline for daring to take on the publishing industry, creating the magazine she wanted to read, and turning it into a popular and valued title.
I hired Georgina to help me with my email marketing after we'd had an informal chat about the benefits of good email marketing and I realised I had a lot of room for improvement. I really looked forward to our calls and always felt excited about what Georgina suggested.
- Caroline, 91 Magazine Editor
Caroline and I were in touch for a while before actually working together. That initial call turned into several conversations; beginning with marketing and strategy, but soon covering everything from our shared love of design, architecture and interiors, to the highs and lows of running small businesses, and the future of the print industry.
Caroline is a true champion of independent businesses and creatives. She’s passionate about supporting brands that really care about what they do, and the community they serve. She started the magazine as a passion project, and it’s gone on to be more successful than she ever dared to dream. But after 10 years, Caroline wanted to refresh the business strategy and marketing and rediscover her love for the magazine.
She hired me to help her refine and maximise the potential of the newsletter and develop an effective email strategy. Together we created a distinctive style focusing on the purpose of each email and how it can work to drive sales, we also developed a series of sequences to target specific groups of subscribers personalising brand content for them.
“I am feeling refreshed and energised. It is so helpful to get the perspective of someone outside of your business. It's still early days, but I can already see an improvement in the open rates of my emails, and the engagement is also better, so I'm feeling confident that there will be continued progression as time goes on. ”
- Caroline, 91 Magazine Editor
Working with Caroline has been a pleasure. She’s taken our ideas and executed them brilliantly, with the same care and passion that she gives to every issue of 91. I’ve loved helping her and 91 to grow and thrive and to know that in turn, it’s helping support the thousands of independent small businesses featured and mentioned in the magazines and blogs.
You can find out more about my services here.
Please complete the enquiry form to receive my client pack with full details of my packages, prices & how I can help you with the next chapter of your story.
Client Case Study: Freckle
“After the first meeting Janine and I fell silent, we were both blown away, Georgina’s knowledge & expertise is outstanding.
Her knowledge has meant we have launched a successful start-up and made it the best it can be.”
Services Provided:
BRAND CLARITY - DEFINING THE PURPOSE & UNDERSTANDING THE TARGET MARKET.
DIGITAL MARKETING STRATEGY - DEFINING THE PURPOSE, VALUES & LANGUAGE
SOCIAL MEDIA CONTENT CREATION - Launching on Instagram & ONGOING CONTENT
I have the privilege of working with some incredible clients, helping them to thrive creatively and commercially.
Simple Matters Media started, like all good things, over coffee and a conversation with friends…
“After the first meeting Janine and I fell silent, we were both blown away, Georgina’s knowledge & expertise is outstanding.”
- Chloe, Freckle
They had an idea to create pared back, sustainably made toys and furniture. There was a beautiful intention and vision for their brand Freckle. A desire to nurture a sense of adventure, curiosity and freedom in children.
As we talked, and our little ones played, I saw an opportunity to help them, using my 15 years experience as a storyteller and award-winning film maker at the BBC.
“As a new company, starting this process felt overwhelming but Georgina provided clarity from our very first discussion.”
Inspired by their passion I developed social media storylines, created characters for their products and helped them find their brand voice online.
“Georgina’s calming narrative was able to guide us through the social media world, which can often feel noisy and overcrowded.”
With a considered, intentional and organic approach, a year on, Freckle has grown a highly engaged and loyal social media community.
They’re consistently converting followers to customers and building a stylish profile that means their beautiful products are now stocked (and sell out) worldwide, including New York.
“Through her expertise and creative storytelling Georgina was able to quickly add intrinsic value to our business.”
Through working with Freckle, I discovered a passion for crafting digital stories, a talent for creating social media content and a love of supporting creatives and independent businesses to create something special.
“Georgina was an expert in weaving the story behind our brand and got us to delve deep into our core values and put markers in place to ensure that we continue to hold true to these in any content we put out.”
In the same way I approach documentary film making, I believe the best way to connect and communicate with people is by capturing a simple story with emotion and imagination.
“Without Georgina's help I know we would not have created the same brand. Her knowledge has meant we have launched a successful start-up and made it the best it can be.”
You can find out more about my services here.
Please complete the enquiry form to receive my client pack with full details of my packages, prices & how I can help you with the next chapter of your story.