Iliya World
Services: Brand Marketing & Consultancy
“I wondered whether it would truly make a difference, but from the very beginning, the process felt clear, thoughtful, and aligned with what I needed.
Georgina has a gentle, honest, and insightful approach, and she truly understood me, my story, and what I wanted to achieve.
As we worked together, I began to see the value more and more, and it became clear that this kind of collaboration can offer not only strategic direction but also confidence and clarity in how to move a brand forward.”
Iliya was born from founder Ena Chuck’s natural creativity. Growing up in Russia, her early world was shaped by folk tales, and then, as a fashion model, she became increasingly curious about the storytelling that went into producing editorial images.
She explored this interest with studies in art and design, developing a deeper understanding of form, material and construction. She started Iliya selling watercolour pattern silk scarves and distinctive leather jackets. When Ena became a mother, she began sewing clothes for her daughter, garments inspired by the folklore of her childhood, made to be worn and loved every day.
“Georgina brought confidence through her insight and experience, helped me with ideas for new collaborations, and brought structure to my creative chaos. Because of that, I now feel much clearer and more confident in this part of my business.”
With her eye for fashion and design, Ena had a clear vision for her business but needed someone to help her share the brand with the same care and intention that she brings to her work. For the past 6 months we’ve worked together through a monthly call, a dedicated time and space to talk through ideas and inspirations, work out challenges and bring structure and consistency to Iliya. I helped to share her work, identify new opportunities and gave her the confidence to commit to decisions while providing encouragement and accountability.
“My main hope was to grow my audience and reach new customers. I wanted to create more visibility for my brand, but also to better understand how to communicate its value in a clear and meaningful way. I’m very satisfied with both the process and the results. Georgina helped me discover new channels and opportunities, while also confirming some of the ideas I had already been considering but wasn’t fully confident about."
You can explore Iliya World here and follow Ena on Instagram.
If you're ready to realise the full potential of your brand, in a way that fits your vision and values, you can view my services here or send me email.
