Recent Projects
Client Case Study: Leaven
Sudden, unexpected change. The kind that splits your life in two, dividing it forever into before and after…
In 2014, Syreeta’s life suddenly changed when her partner Rob suffered a brain haemorrhage and stroke. With incredible courage, resilience and love they survived, and together they’re creating a different life.
Working with the brilliant Syreeta Challinger was endlessly inspiring helping her gain absolute clarity about the skills and knowledge she has to offer to others, through her story and lived experience. Providing creative talks, workshops and 1-2-1 coaching she supports and guides people and businesses through their own challenges of change helping them find a positive way through.
Services provided:
BRAND CLARITY - Defining the purpose, values & language of LEAVEN.
Sudden, unexpected change. The kind that splits your life in two, dividing it forever into before and after…
My project for the brilliant Syreeta Challinger from Leaven was a particularly inspiring one. In 2014, Syreeta’s life suddenly changed when her partner Rob suffered a brain haemorrhage and stroke. With incredible courage, resilience and love they survived, and together they’re creating a different life.
Their story, which Syreeta shares with incredible dignity and honesty, is one of finding the possibilities and opportunities of change.
When we’re all facing so much uncertainty her story offers real hope.
It’s been a privilege to work with Syreeta and to help her gain absolute clarity about the skills and knowledge she has to offer to others, through her story and lived experience. Providing creative talks, workshops and 1-2-1 coaching she supports and guides people and businesses through their own challenges of change helping them find a positive way through.
“Really thankful for your support and willingness to get this right for me”
- Syreeta, LEAVEN
You can find out more about my services here.
Please complete the enquiry form to receive my client pack with full details of my packages, prices & how I can help you with the next chapter of your story.
Client Case Study: Mini & Humble
“Georgina was fantastic to work with. She really understood what we were trying to achieve and delivered over and above what I expected. The story of the brand and the social media strategies that Georgina created are the perfect framework. I would definitely recommend working with Simple Matters Media for any brands that want to define their brand messaging and gain clarity of purpose.”
‘In the early days, time passed slowly pushing the pram around the local neighbourhood, dreaming of hot coffee and nap time. Then, those first wobbly steps, holding hands along the winding streets, waving to passing cars and bikes, chasing buzzing bumblebees and hiding behind trees.
These simple, precious moments of childhood are at the heart of Mini & Humble, woven into the fabric of our first collection, with a timeless and playful print designed for little imaginations and endless adventures.
Called “Our Neighbourhood”, the Mini & Humble collection is full of character, celebrating the people, places and stories that shape and support family life.’
- Mini & Humble Brand Story
Services provided:
Brand Story - Website Copywriting
Talking to Lauren, the founder of Mini & Humble, was endlessly inspiring. Bursting with ideas, energy and passion for the children’s clothing company she was starting. I adored the designs immediately, the delightfully drawn little details of trees, houses and bicycles. I loved the story of the pictures even more. Lauren cares deeply about the value of community and supporting each other, especially families. She created her first clothing collection to capture the importance of local neighbourhoods.
“Georgina was fantastic to work with - she really understood what we were trying to achieve and delivered over and above what I expected. The story of the brand and the social media strategies that Georgina created are the perfect framework for us to work to so that we are consistent in our language and tone from launch and have enough variety to keep our customers interested long term. I would definitely recommend Georgina for any brands that want to define their brand messaging and gain clarity of purpose.”
- Lauren, Mini & Humble
I asked Lauren to share her memories of childhood and motherhood; there were so many wonderful images and moments from growing up with her twin sister in Scotland (sharing a bed and creating an imaginary record player for dreams was the stuff of magic!). Still, it was the simple daytime walks she described with her young daughter that inspired a unique and personal story. It’s a story every parent can relate to, those slow short walks as little ones begin to discover the big wide world around them (I’ll never forget my 3-year-old insisting we say hello to every ant she’d spotted marching up a gate post). The idea of those walks connected perfectly with the print designs of Lauren’s first collection and also her ethos of family life in supportive and friendly neighbourhoods.
‘Mini & Humble baby clothes are sweet and playful, just like the little ones who love to wear them. Designed in our Cotswold town in the English countryside, surrounded by honey-coloured cottages and crayon green rolling hills, it’s a fairytale setting we’re lucky to call home.’
- Mini & Humble, Brand Story
Lauren has put so much thought, time and hard work into her business. She has a background in Product Design Engineering and worked for Jaguar Land Rover. She also ran a children’s shop in Chipping Campden before deciding to launch Mini & Humble. She provided the most detailed and thorough business plan I’ve ever seen. I can’t wait to see Mini & Humble grow and thrive, I don’t doubt she’ll make it a success.
You can find out more about my services here.
Please complete the enquiry form to receive my client pack with full details of my packages, prices & how I can help you with the next chapter of your story.
Client Case Study: Organic Zoo
“Georgina helped us to define our vision, values, and the brand’s tone of voice. She found exactly the right words to share our story with our community and customers in a beautiful and clear way.”
“Since working with Gina we now get so many comments about our story. I’m still amazed by what she managed to create for us.”
“Georgina helped us to define our vision, values, and the brand’s tone of voice. She found exactly the right words to share our story with our community and customers in a beautiful and clear way.”
- PAULINA, ORGANIC ZOO
Services provided:
BRAND CLARITY - Defining the purpose, values & language of Organic Zoo.
BRAND STORYTELLING & COPYWRITING - Crafting the Brand Story, creating About Us & Steps To Sustainability web pages.
‘Summers were spent in a wooden hut by the lake. The forest was our playground, we learnt to swim in the open water and to fish with rods made of sticks. Those warm hazy days seemed endless, with sun-kissed cheeks, grubby knees, and bare feet, no day went by without a picnic.’
It’s impossible not to love what I do when I get to write stories like this one, created for Organic Zoo, a beautiful minimal children’s clothing company.
Owner Paulina, founded the business 10 years ago and has grown it into a brand that’s now stocked in 300 shops around the world and is known for its simple, timeless aesthetic. But despite her success, Paulina was struggling to put the brand into words, to define the brand voice to connect with her customers.
“Since working with Gina we now get so many comments about our story. I’m still amazed by what she managed to create for us.”
- PAULINA, ORGANIC ZOO
After spending time talking to Paulina, I was inspired by her childhood memories, growing up in communist Poland, the middle of three sisters.
‘Daily life for my family was hard. I remember as a restless child, standing in line for hours, holding my mother’s hand, as we waited with our coupons, to buy basic supplies of bread, milk, butter and eggs. The buildings, landscape, even the sky, seemed endlessly grey and cold.’
Paulina described a childhood, that despite its challenges, was full of freedom and adventure.
‘We would dream up wonderful worlds full of joy and colour. There were few toys available to buy so instead we would pretend, creating games, stories and places in our minds.’
I could instantly see the thread that connected the way she grew up with the business she has created. It was a perfect fit for her children's clothes that are both beautiful to wear and practical for play. The story was a gift to write;
‘Without access to lots of things, we turned our attention to what we did have; nature and our imaginations.’
(Read the full story here)
After a decade in business, Paulina also wanted help to get absolute clarity for her business and to really define her brand story to allow her to continue Organic Zoo’s success and to pursue new opportunities. But she was also understandably concerned about protecting such an established brand.
“Georgina worked really hard to offer some very well thought out and creative ideas for the future of Organic Zoo while still always ensuring everything was on-brand and felt absolutely right.”
- PAULINA, ORGANIC ZOO
The Brand Clarity work was a delicate balance to define what made Organic Zoo so special, while also providing fresh inspiration. Paulina now has a strong brand identity to guide her business, with a clear purpose, mission and values informing everything she creates and every decision she makes.
“The brand clarity work Georgina created for Organic Zoo is a great guide for all strategic decisions and it’s become part of day-to-day activity.”
- PAULINA, ORGANIC ZOO
You can find out more about my services here.
Please complete the enquiry form to receive my client pack with full details of my packages, prices & how I can help you with the next chapter of your story.