Recent Projects

CHILDREN'S CLOTHING Georgina Lee-Jones CHILDREN'S CLOTHING Georgina Lee-Jones

Client Case Study: Leaven

Sudden, unexpected change. The kind that splits your life in two, dividing it forever into before and after…

In 2014, Syreeta’s life suddenly changed when her partner Rob suffered a brain haemorrhage and stroke. With incredible courage, resilience and love they survived, and together they’re creating a different life. 

Working with the brilliant Syreeta Challinger was endlessly inspiring helping her gain absolute clarity about the skills and knowledge she has to offer to others, through her story and lived experience. Providing creative talks, workshops and 1-2-1 coaching she supports and guides people and businesses through their own challenges of change helping them find a positive way through. 

Services provided:

  • BRAND CLARITY - Defining the purpose, values & language of LEAVEN.

Sudden, unexpected change. The kind that splits your life in two, dividing it forever into before and after…

 

My project for the brilliant Syreeta Challinger from Leaven was a particularly inspiring one. In 2014, Syreeta’s life suddenly changed when her partner Rob suffered a brain haemorrhage and stroke. With incredible courage, resilience and love they survived, and together they’re creating a different life. 

 
 
 

Their story, which Syreeta shares with incredible dignity and honesty, is one of finding the possibilities and opportunities of change.

When we’re all facing so much uncertainty her story offers real hope. 

It’s been a privilege to work with Syreeta and to help her gain absolute clarity about the skills and knowledge she has to offer to others, through her story and lived experience. Providing creative talks, workshops and 1-2-1 coaching she supports and guides people and businesses through their own challenges of change helping them find a positive way through. 

“Really thankful for your support and willingness to get this right for me”

- Syreeta, LEAVEN

 

You can find out more about my services here.

Please complete the enquiry form to receive my client pack with full details of my packages, prices & how I can help you with the next chapter of your story.

 
 
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ARCHITECTURE, DESIGN Georgina Lee-Jones ARCHITECTURE, DESIGN Georgina Lee-Jones

Client Case Study: Patrick Lewis Architects

Your brand clarity work was excellent. Your capture of the voice, the tone, the language was perfect….Your work to date has been great, and we would love to continue working with you.” - Patrick Lewis Architects

Services provided: Brand Clarity - defining the purpose, values and language of the business, understanding market position and ideal clients.

 
 

“Your brand clarity work was excellent. Your capture of the voice, the tone, the language was perfect.”

- PATRICK, PATRICK LEWIS ARCHITECTS

 

Working for the architecture industry has been a business goal of mine since the beginning of Simple Matters Media, so I was delighted when Patrick Lewis contacted me seeking help with brand clarity for his practice.

Patrick and I share an appreciation for the stories that bring to life the buildings, spaces and things we surround ourselves with. An idea beautifully summed up in a quote we focused on for our work together…

‘A room can be empty, yet still filled with people and the echoes of their lives. The old furniture, worn floorboards and the slight unevenness to the angles of the beams and ceilings. Who could look at these rooms without imagining their stories.’

- from the book Country by Jaspar Conran

 
 

You can find out more about my services here.

Please complete the enquiry form to receive my client pack with full details of my packages, prices & how I can help you with the next chapter of your story.

 
 
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PHOTOGRAPHY Georgina Lee-Jones PHOTOGRAPHY Georgina Lee-Jones

Client Case Study: Tracie Hartley Photography

“Oh wow, I absolutely LOVE it! You have articulated my story so beautifully.

This is exactly what I needed help with; pulling all the threads together.”

Close-up of seed heads photographed by Tracie Hartley

“Oh wow, I absolutely LOVE it! You have articulated my story so beautifully.

This is exactly what I needed help with; pulling all the threads together.”

- Tracie Hartley, Photographer

 

Services provided:

  • BRAND STORYTELLING & COPYWRITING - Crafting A Clear Brand Story & website Copy

 
 

Profile photo of Tracie Hartley by Krista Eppelstun

 
 

‘The common thread running throughout my work and life is attention to detail. I’m a photographer and stylist, creating images that focus on capturing close-ups of the natural world. My pictures represent the way I think and work. They’re about taking time and care to consider and understand what’s really important.’

- Brand Story, Tracie Hartley Photography

Tracie Hartley is a photographer based in Australia. Her work is inspired by capturing the close-up details of the natural world. Her distinctive images draw attention to the tiny close-up details, pausing to notice and appreciate the beauty that’s so often missed.

Tracie first approached me wanting help for a business she was launching as a virtual assistant, supporting creative people to build their own brands. Tracie has an impressive background with experience in research, education, retail, design and marketing. She’s also a pleasure to work with; calm, thoughtful and organised. I crafted her brand story weaving together all the parts of her life and work that formed a really impressive business and offering.

The main thread running throughout the story was Tracie’s creativity. She understood what it means to work in the creative industry and the unique challenges of running that sort of business. I knew she would be a fantastic VA and that any entrepreneur would be lucky to have her.

I was thrilled when Tracie emailed a few months later to say she had decided to pause the virtual assistant business and instead focus on her creativity and true passion, photography.

It’s a joy to see someone follow their dream and heart, especially when they have so much talent. It was also a delight to know that with a few edits and rewrites, the original brand story we’d created could be adapted for her new business. For me, a reminder that a story based on truth and clarity is so powerful and can adapt as a business and people change and evolve.

I feel really confident about my work and website now. Thank you so much, Gina. You have been a dream to work with! 

- Tracie Hartley Photography

Do have a look at Tracie’s work and prints. Her images are simple yet striking, and she sees beauty everywhere.

 
 

You can find out more about my services here.

Please complete the enquiry form to receive my client pack with full details of my packages, prices & how I can help you with the next chapter of your story.

 
 
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CHILDREN'S CLOTHING Georgina Lee-Jones CHILDREN'S CLOTHING Georgina Lee-Jones

Client Case Study: Organic Zoo

“Georgina helped us to define our vision, values, and the brand’s tone of voice. She found exactly the right words to share our story with our community and customers in a beautiful and clear way.”

“Since working with Gina we now get so many comments about our story. I’m still amazed by what she managed to create for us.”

“Georgina helped us to define our vision, values, and the brand’s tone of voice. She found exactly the right words to share our story with our community and customers in a beautiful and clear way.”

- PAULINA, ORGANIC ZOO

 

Services provided:

  • BRAND CLARITY - Defining the purpose, values & language of Organic Zoo.

  • BRAND STORYTELLING & COPYWRITING - Crafting the Brand Story, creating About Us & Steps To Sustainability web pages.

 
 
 

‘Summers were spent in a wooden hut by the lake. The forest was our playground, we learnt to swim in the open water and to fish with rods made of sticks. Those warm hazy days seemed endless, with sun-kissed cheeks, grubby knees, and bare feet, no day went by without a picnic.’

It’s impossible not to love what I do when I get to write stories like this one, created for Organic Zoo, a beautiful minimal children’s clothing company.

Owner Paulina, founded the business 10 years ago and has grown it into a brand that’s now stocked in 300 shops around the world and is known for its simple, timeless aesthetic. But despite her success, Paulina was struggling to put the brand into words, to define the brand voice to connect with her customers.

“Since working with Gina we now get so many comments about our story. I’m still amazed by what she managed to create for us.”

- PAULINA, ORGANIC ZOO

After spending time talking to Paulina, I was inspired by her childhood memories, growing up in communist Poland, the middle of three sisters. 

‘Daily life for my family was hard. I remember as a restless child, standing in line for hours, holding my mother’s hand, as we waited with our coupons, to buy basic supplies of bread, milk, butter and eggs. The buildings, landscape, even the sky, seemed endlessly grey and cold.’

Paulina described a childhood, that despite its challenges, was full of freedom and adventure.

‘We would dream up wonderful worlds full of joy and colour. There were few toys available to buy so instead we would pretend, creating games, stories and places in our minds.’

I could instantly see the thread that connected the way she grew up with the business she has created. It was a perfect fit for her children's clothes that are both beautiful to wear and practical for play. The story was a gift to write;

‘Without access to lots of things, we turned our attention to what we did have; nature and our imaginations.’

(Read the full story here)

After a decade in business, Paulina also wanted help to get absolute clarity for her business and to really define her brand story to allow her to continue Organic Zoo’s success and to pursue new opportunities. But she was also understandably concerned about protecting such an established brand.

“Georgina worked really hard to offer some very well thought out and creative ideas for the future of Organic Zoo while still always ensuring everything was on-brand and felt absolutely right.”

- PAULINA, ORGANIC ZOO

The Brand Clarity work was a delicate balance to define what made Organic Zoo so special, while also providing fresh inspiration. Paulina now has a strong brand identity to guide her business, with a clear purpose, mission and values informing everything she creates and every decision she makes.

“The brand clarity work Georgina created for Organic Zoo is a great guide for all strategic decisions and it’s become part of day-to-day activity.”

- PAULINA, ORGANIC ZOO

 

You can find out more about my services here.

Please complete the enquiry form to receive my client pack with full details of my packages, prices & how I can help you with the next chapter of your story.

 
 
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