Abigail Edwards
Services: Brand Clarity & Email Marketing/Newsletter
‘Your home should be a place where the chapters of your life gently unfold like the pages of a beautiful storybook. .’
Abigail Edwards creates wallpapers, fabrics and tiles that bring a quiet sense of beauty to a space — hand-drawn patterns inspired by nature and fairy tales, designed to sit gently in a room creating a sense of peace and calm.
Abigail wanted to refine how she spoke about her work, to better express what makes it unique, to connect more deeply with her audience and to reach new markets.
We also worked together on her email marketing, reviewing the strategy and reshaping the weekly newsletter to make it easier for her to produce and more engaging to read. Abigail now has a clear strategy and structure and a simple workflow for creating content which has improved the quality of each email and saves her time every week.
“The new format for the newsletter is super helpful, and I have a better understanding of how to add depth to the content to make it more engaging. I’m more confident sending emails out, and the workflow also saves me time every week. The vocabulary in the brand clarity package is very helpful, and I got a lot of value and inspiration from our conversations.”
— Abigail Edwards
‘The quiet patterns and hand-drawn details subtly bring atmosphere and emotion to a room, providing the setting for all the moments of life.’
— Excerpt from a Simple Matters Media newsletter
Photography by Alun Callender and Carmel King
We began with a brand clarity project, defining the heart of the business: its purpose, positioning, and voice. The result was a clear and thoughtful brand narrative that reflects the quiet confidence of her designs.
‘Our natural designs sit quietly in a room, offering a sense of calm that allows for deeper connections and encourages us to pause, think, and perhaps dream.’
