‘Abigail Edwards designs quiet patterns drawn from nature and fairy tales, creating beautiful spaces for the stories of our lives to unfold.’
‘Your home should be a place where the chapters of your life gently unfold like the pages of a beautiful storybook.
Like works of art, our natural designs sit quietly in a room, offering a sense of calm that allows for deeper connections and encourages us to pause, think, and perhaps dream.
The thoughtfully hand-drawn details of our patterns subtly capture shades of light and dark, reflecting the richness of the human experience.’
An excerpt from the Brand Clarity work created for Abigail Edwards. It was designed to help her understand her business, define its purpose and market position, and bring the brand to life in a way that resonates — and sells."
‘Your home should be a place where the chapters of your life gently unfold like the pages of a beautiful storybook.
Abigail Edwards designs capture the timeless feeling of home and enhance a connection to nature. The quiet patterns and hand-drawn details subtly bring atmosphere and emotions to a room, providing the setting for all the moments of life.’
An excerpt from a newsletter created by Simple Matters Media
Photography by Alun Callender and Carmel King
As well as the brand clarity project, we worked together to develop a clear and compelling email marketing strategy, reviewing, refining and creating the weekly newsletter.
“The new format for the newsletter is super helpful, and I have a better understanding of how to add depth to the content to make it more engaging. I’m more confident sending emails out, and the workflow also saves me time every week.
The vocabulary in the brand clarity package is very helpful, and I got a lot of value and inspiration from our conversations.” - Abigail Edwards
