Paper + Cloth
Services: Brand Story & Voice & Copywriting
‘Designs drawn from the artistic imagination of the Paper + Cloth studio.’
Paper + Cloth is an established design studio creating bestselling prints for children’s clothing and homeware collections, with clients including Marks & Spencer, Boden and Anthropologie.
To support future growth and creative ambition, a brand messaging and tone of voice guide was developed to bring greater clarity, consistency and confidence to the studio’s communications.
The guide was designed to support ongoing relationships with existing clients and work to attract new ones, opening the door to fresh opportunities and new markets.
The brand guide captures what sets Paper + Cloth apart - imaginative thinking, thoughtful craft and a confident style, combined with commercial expertise.
Used throughout the business internally and externally, including website, client pitches and day-to-day communications. The defined brand voice helps the team express their ideas with ease and impact, making every message feel unmistakably Paper + Cloth.
‘Creatively inspiring designs, commercially successful products… transforming your design brief into a bestselling collection.
From the first idea to the final design detail, we bring imaginative thinking to life in ways that feel fresh, thoughtful and full of character.’