Colin Parker Furniture
Services: Brand Clarity
‘Beautifully bespoke furniture crafted in Scotland with the finest materials, traditional skills and meticulous attention to detail.’
Working with Colin Parker Furniture as part of a wider rebranding process, designed to bring new focus, confidence and direction to an established furniture business entering its next chapter.
Through a strategic brand review that included in-depth competitor research and customer profiling, the work defined a clear brand identity that captured the purpose behind the business, the ideal clients, and a deep understanding of what makes the business distinctive.
A new brand narrative was created to reflect the quality and character of the work, showcasing the timeless design, traditional craftsmanship and the collaborative, client-led approach that informs every commission.
‘Creating crafted furniture and spaces for those who seek unparalleled quality and craftsmanship. Designed with an unwavering commitment to detail, quality, and timeless beauty.
Every commission is a personal collaboration, tailored to reflect the individuality and lifestyle of each client, delivered with integrity and discretion to ensure a seamless and exclusive experience built on trust.’
The result is a practical and purposeful brand guide that supports future growth, capturing the story, tone, and messaging that bring consistency and clarity to every part of the business.
Photography by Ellen Christina Hancock