“Georgina helped us to define our vision, values, and the brand’s tone of voice.
She found exactly the right words to share our story with our community and customers in a beautiful and clear way.”
- Paulina, Organic Zoo
‘Summers were spent in a wooden hut by the lake. The forest was our playground, we learnt to swim in the open water and to fish with rods made of sticks. Those warm hazy days seemed endless, with sun-kissed cheeks, grubby knees, and bare feet, no day went by without a picnic.’
Paulina, founded Organic Zoo 10 years ago and has grown it into a much-loved brand that’s stocked in 300 shops around the world and is known for its simple, timeless aesthetic. But despite her success, Paulina was struggling to put the brand into words, to define the brand voice to connect with her customers.
“Since working with Gina we now get so many comments about our story. I’m still amazed by what she managed to create for us.” - Paulina Organic Zoo
We created a brand story inspired by Paulina’s childhood memories, growing up in communist Poland, the middle of three sisters.
‘Daily life for my family was hard. I remember as a restless child, standing in line for hours, holding my mother’s hand, as we waited with our coupons, to buy basic supplies of bread, milk, butter and eggs. The buildings, landscape, even the sky, seemed endlessly grey and cold.’
Despite its challenges, for Paulina, it was a time full of freedom and adventure, the same spirit as Organic Zoo.
‘We would dream up wonderful worlds full of joy and colour. There were few toys available to buy so instead we would pretend, creating games, stories and places in our minds.’
The story is a perfect fit for her children's clothes that are both beautiful to wear and practical for play.
‘Without access to lots of things, we turned our attention to what we did have; nature and our imaginations.’
(Read the full story here)
After a decade in business, Paulina wanted to get absolute clarity for her business and to define her brand story to continue Organic Zoo’s success and pursue new opportunities. However, she was also understandably concerned about protecting such a well-established brand.
“Georgina worked really hard to offer some very well thought out and creative ideas for the future of Organic Zoo while still always ensuring everything was on-brand and felt absolutely right.” - Paulina, Organic Zoo
The Brand Clarity work was a delicate balance to define what made Organic Zoo so special, while also providing fresh inspiration. Paulina now has a strong brand identity to guide her business, with a clear purpose, mission and values informing everything she creates and every decision she makes.