Sorbet Living
Services: Brand Clarity
‘The ease of everyday rituals - the worn softness of a favourite armchair, the gentle curve of a handmade mug, and the inviting crumple of linen sheets. These are the details that enrich our daily lives and nurture our overall sense of well-being.’
This project began with a need for clarity, to define the heart of Sorbet Living, understand its place in the market, and how to share the brand story with confidence and consistency.
Sorbet Living offers beautiful homewares thoughtfully designed and layered with feeling to create distinctive rooms that visually inspire and emotionally nourish.
Through in-depth competitor and detailed customer profiling, the work clarified Sorbet Living’s unique offering, ideal audience and market position.
A crafted brand story, tone of voice and messaging framework was created to support strategic growth, giving Sorbet Living the tools to communicate clearly, consistently and with emotional resonance across all areas of the business.
‘Designing a beautiful home goes beyond aesthetics. It’s the details that enrich our daily lives and nurture our overall sense of well-being.’
With this strong foundation, Sorbet Living is now well-positioned to grow, reaching the right audience, standing out with confidence, and creating a brand that feels consistent and considered.
‘Sorbet Living homewares gently balance form, function and feeling.
Every timeless piece is carefully crafted to minimise the impact on the environment. Sustainability is woven into the fabric of the brand, from the makers and materials to a focus on living seasonally and being fair to people.’
