Provision
Services: Media Pack
‘The things we choose to live with and that surround us should elevate our senses and make us feel good. The warmth of a raw timber table, the patina of the brass tap you touch at the start of every day, the comforting shape of a tactile ceramic cup and the softness of vintage linen on skin.
These are the things that endure.’
‘Provision is a lifestyle store inspired by a deep appreciation for timber, texture and natural materials.’
I worked with Provision owner Nick to create a media pack to raise brand awareness and attract the right editorial coverage. The pack included a press release for select editors, a founder bio, company timeline, and key facts, carefully crafted for easy repurposing across multiple features and pitches.
Delivered as a beautifully designed document ready to send out, with high-res images and a focused media strategy, including guidance on target publications, pitch angles and timing.
Opening his first store in a railway arch on Ropewalk, off Maltby Street in Bermondsey London, Provision is home to Nick’s curated selection of beautiful, useful things designed to bring pleasure to daily life.
Nick is a treasure hunter with a talent for seeing the neglected beauty and potential in things others overlook. Attracted to texture, provenance and patina, Nick has a deep connection to the materials that shape our lives and homes.
“The pieces I appreciate are the handmade objects with traces of the maker that function perfectly to form the daily rituals of our lives.”
‘Gina really got our business and understood how to push the brand forward. She also helped me to understand my own brand better’ - Nick